Abigail Paulson

2025

Art Director: Angela Glass

A warm, nature-inspired brand and responsive website for an Erie local singer-songwriter and live musical performer.

[data-ws-animate-id="_R56_"] > :not(:is([data-ws-animate-id], [data-ws-no-initial-animation])), [data-ws-animate-id="_R56_"] > [data-ws-animate-id] > :not(:is([data-ws-animate-id], [data-ws-no-initial-animation])), [data-ws-animate-id="_R56_"] > [data-ws-animate-id] > [data-ws-animate-id] > :not(:is([data-ws-animate-id], [data-ws-no-initial-animation])), [data-ws-animate-id="_R56_"] > [data-ws-animate-id] > [data-ws-animate-id] > [data-ws-animate-id] > :not(:is([data-ws-animate-id], [data-ws-no-initial-animation])), [data-ws-animate-id="_R56_"] > [data-ws-animate-id] > [data-ws-animate-id] > [data-ws-animate-id] > [data-ws-animate-id] > :not( :is([data-ws-animate-id], [data-ws-no-initial-animation]) ) { animation: none; }

visit the site

The current version of the website has been changed and will no longer entirely reflect my creative decisions.

Process work

Abigail Paulson needed a brand that communicated warmth and approachability, and an inviting, intuitive website that provided comprehensive information on services she offered. Abigail described her ideal brand as feminine and naturalistic. In my initial concepts, I drew on nature as well as vintage handlettering and cursive.

Initial logo sketches.

Revised logo concepts.